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Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647 Exercise 4
Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero?
Explanation
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In the event of market cannibalization b...
Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
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