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Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647 Exercise 4
A product that a potential buyer knows about but is not actively seeking is called an unsought product. Is the marketing of unsought products unethical? Discuss your answer in terms of the AMA Statement of Ethics, found at www.marketingpower.com.
Explanation
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Unsought products refers to that segment...
Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
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