Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair

Exercise 7

As you saw in the video for Chapter 13, Sephora is a leader in sales of health and beauty-aid products. Its shelves are stocked with a balance of big brand names and lesser known, up-and-coming brands. Sephora also carries and promotes its own private brand. With such an extensive, expanding, and ever-freshened inventory, Sephora must maintain an efficient supply chain-one that handles sourcing and procurement of raw supplies for the Sephora brand, production scheduling, order processing, inventory control, warehousing, materials-handling, and transportation. Review the Company Clip from Chapter 13 to learn what supply-chain techniques Sephora uses to keep its shelves stocked and customers happy.

Why is it important to customers that Sephora keep detailed information about its inventory? What does Sephora do to ensure its numbers are accurate?