Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair

Exercise 1

As you saw in the video for Chapter 13, Sephora is a leader in sales of health and beauty-aid products. Its shelves are stocked with a balance of big brand names and lesser known, up-and-coming brands. Sephora also carries and promotes its own private brand. With such an extensive, expanding, and ever-freshened inventory, Sephora must maintain an efficient supply chain-one that handles sourcing and procurement of raw supplies for the Sephora brand, production scheduling, order processing, inventory control, warehousing, materials-handling, and transportation. Review the Company Clip from Chapter 13 to learn what supply-chain techniques Sephora uses to keep its shelves stocked and customers happy.

How does Sephora manage its supply chain? What information goes into deciding which suppliers become incorporated?