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Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647 Exercise 1
APPLICATION EXERCISE
One major issue regarding social media is the development of a company wide social media policy. In other words, a policy that states who can say what, when and where on social media platforms (e.g. Facebook, blogs, Twitter). Companies and nonprofit organizations alike are struggling with social media policies and we have seen an increase in the number of employees getting into trouble for things posted on their Facebook page. Take a look at Social Media Governance (http://socialmediagovernance.com/policies.php). Find a social media policy for a brand and one for a large nonprofit.
Why do you think social media policies are important?
One major issue regarding social media is the development of a company wide social media policy. In other words, a policy that states who can say what, when and where on social media platforms (e.g. Facebook, blogs, Twitter). Companies and nonprofit organizations alike are struggling with social media policies and we have seen an increase in the number of employees getting into trouble for things posted on their Facebook page. Take a look at Social Media Governance (http://socialmediagovernance.com/policies.php). Find a social media policy for a brand and one for a large nonprofit.
Why do you think social media policies are important?
Explanation
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Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
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