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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 1
Why did marketing research begin to experience real growth after World War II
Explanation
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An activity which associates users to producers through instructions is known as marketing research. These instructions help to understand the marketing space and issues in the market including the assessment of the quality of marketing methods to improve it. Also, the instructions help the companies to analyze and predict scenarios of the current market which results in the reduction of risk involved in marketing.After the end of World War II, the manufacturers and service providers showed a high interest in the expansion of their business. As a result they were in need to understand the market demand and supply gap and customers need. Companies' interest in the expansion leaded them to take help of marketing research methods. This was the main reason behind real growth in marketing research.
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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