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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 9
You are the marketing manager of a midsize manufacturing firm. Your company would like to gauge customer satisfaction. Prepare a simple RFP to be used to solicit proposals from marketing research companies.
Explanation
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Consider the case of marketing manager o...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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