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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
The exploratory techniques of focus group research and depth interviews are similar in many ways, yet each offers distinct advantages, depending on the objectives of the research project. What are some of the similarities and differences in these techniques
Explanation
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Focus groups are a form exploratory rese...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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