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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 11
Pick three of your friends and conduct a depth interview with each of them to determine their feelings toward purchasing athletic shoes.
a. What factors were mentioned in the first interview
b. What factors were mentioned in the second interview
c. What factors were mentioned in the third interview
d. Based on the findings for Questions a, b, and c, what specific hypotheses would you suggest
e. Briefly discuss the strengths and weaknesses of depth interviews.
a. What factors were mentioned in the first interview
b. What factors were mentioned in the second interview
c. What factors were mentioned in the third interview
d. Based on the findings for Questions a, b, and c, what specific hypotheses would you suggest
e. Briefly discuss the strengths and weaknesses of depth interviews.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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