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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 12
How does a focus group with 8 to 12 people differ from a series of depth interviews with 8 to 12 people How does a focus group differ from a nominal group
Explanation
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Focus groups are a form exploratory rese...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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