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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 13
Design and administer a word-association test to determine a student's feelings toward eating out.
a. List 10 stimuli, the subject's responses, and the amount of time that elapsed before the subject reacted to each stimulus.
b. On the basis of your mini-survey, what tentative conclusions can you infer regarding the person's feelings toward eating out
c. Briefly discuss the strengths and weaknesses of this technique.
a. List 10 stimuli, the subject's responses, and the amount of time that elapsed before the subject reacted to each stimulus.
b. On the basis of your mini-survey, what tentative conclusions can you infer regarding the person's feelings toward eating out c. Briefly discuss the strengths and weaknesses of this technique.
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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