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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 15
Design and administer a sentence-completion test to determine a student's feelings toward coffee consumption.
a. List at least eight sentences that are to be used in the sentence-completion exercise.
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
7. ______________________________
8. ______________________________
b. On the basis of the respondent's reactions, how would you describe the respondent's attitudes toward drinking coffee
c. How would a researcher analyze the responses
a. List at least eight sentences that are to be used in the sentence-completion exercise.
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
7. ______________________________
8. ______________________________
b. On the basis of the respondent's reactions, how would you describe the respondent's attitudes toward drinking coffee
c. How would a researcher analyze the responses
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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