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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 17
Design and administer a storytelling test to determine a student's reasons for not living in a residence hall or dormitory.
a. Develop a stimulus (verbal or pictorial) for the story-completion exercise. ( Hint: It might be easier to use a verbal stimulus.)
b. Based on this exercise, what are your findings as to the person's reasons for not living in a residence hall
a. Develop a stimulus (verbal or pictorial) for the story-completion exercise. ( Hint: It might be easier to use a verbal stimulus.)
b. Based on this exercise, what are your findings as to the person's reasons for not living in a residence hall
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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