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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 5
You have been requested to design a DSS for a manufacturer of automotive parts.
a. What data should be included in the system (e.g., sales by sales area or by product line, age, and type of automobile driven)
b. What data sources might be used to create the information system
c. How will you structure the system conceptually, including the elements you will build into each of the subsystems
a. What data should be included in the system (e.g., sales by sales area or by product line, age, and type of automobile driven)
b. What data sources might be used to create the information system
c. How will you structure the system conceptually, including the elements you will build into each of the subsystems
Explanation
Verified
Verified
Decision Support Systems:
Decision supp...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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