Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 9

Your company is in the process of installing its first DSS. The system has been designed and the hardware installed, and it is due to be up and running in two weeks. Your task is to provide system users with orientation and training. It is your feeling that the company's people will initially resist using the DSS. To help overcome this resistance, what specific capabilities of the DSS will you emphasize in your initial orientation presentations