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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 13
How might a marketing manager obtain value from "big data" that is different from value obtained from traditional data sources
Explanation
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Big data is basically a large data about...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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