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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 12
Interview representatives of your local media outlets (e.g., radio stations, television stations, and newspapers) and determine the extent to which they utilize sources of standardized marketing information. You may want to use the following questions as a guideline for your interviews.
a. Which sources do they use
b. What specific types of information do they obtain from the source
c. How do they use the information
d. How important is the information in how they do business
e. How do they rate the accuracy of the information
f. Do they supplement the standardized information with locally collected primary data
a. Which sources do they use
b. What specific types of information do they obtain from the source
c. How do they use the information
d. How important is the information in how they do business
e. How do they rate the accuracy of the information
f. Do they supplement the standardized information with locally collected primary data
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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