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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
Under what conditions is a standard test market a better choice than either simulated or controlled test markets
Explanation
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There are three different types of marke...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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