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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 10
Following are several tasks that marketers might need to perform. For each objective, specify the type(s) of primary data that would be of use and a possible method of data collection.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.
Explanation
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The type of primary data and data collec...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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