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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 12
Lifestyle analysis collects data concerning three dimensions of a respondent's lifestyle (see Exhibit 9.2). Compare and contrast these dimensions. Are the three dimensions exhaustive, or can you suggest others that should be included
Explanation
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The three lifestyle dimensions can be co...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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