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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
Be a mystery shopper and assess the service provided to customers at the checkout counter at two grocery stores in your area. Complete the following structured observation table for each:
Explanation
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Mystery shoppers belong to disguised obs...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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