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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 11
If you were the product manager of a leading brand of toothpaste, how would each of the following help you do your job
a. observational studies in a retail store
b. observational studies in the consumer's home
a. observational studies in a retail store
b. observational studies in the consumer's home
Explanation
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Observational Studies can help to determ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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