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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 2
Discuss the advantages and disadvantages of using electrical/mechanical methods of data collection versus using human observers. What criteria should the researcher consider when deciding which method to use for a particular project
Explanation
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The two methods for data collection are ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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