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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 1
Suppose you were asked to design an appropriate communication method to find out students' feelings and opinions about the various food services available on campus.
a. What degree of structure would be appropriate Justify your choice.
b. What degree of disguise would be appropriate Justify your choice.
c. What method of administration would be appropriate Justify your choice.
a. What degree of structure would be appropriate Justify your choice.
b. What degree of disguise would be appropriate Justify your choice.
c. What method of administration would be appropriate Justify your choice.
Explanation
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a."Structured undisguised questionnaire"...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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