Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 7

You have been asked to conduct a survey of graduating seniors at your school about their plans following graduation. Very little money is available to support the research, and your client has asked you to use an online survey. Prepare and discuss a list of key advantages and disadvantages of this communications method in this situation. Based on your analysis, how would you design the study, if at all If you did not want to use online surveys, what other option would you recommend given the budget restrictions