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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 5
Generate five attributes that assess students' attitudes toward take-home exams." Use (i) graphic-ratings scales, (ii) itemized-ratings scales, and (iii) comparative-ratings scales to determine the importance of each of these attributes in students' evaluation of take-home exams. Administer each of these scales to separate samples of five students.
a. What are your findings with the graphic-ratings scale Which attributes are important
b. What are your findings with the itemized-ratings scale Which attributes are important
c. What are your findings with the comparative-ratings scale Which attributes are important
a. What are your findings with the graphic-ratings scale Which attributes are important
b. What are your findings with the itemized-ratings scale Which attributes are important
c. What are your findings with the comparative-ratings scale Which attributes are important
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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