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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 10
Discuss the notion that a particular measure could be reliable and still not be valid. In your discussion, distinguish between reliability and validity.
Explanation
Verified
Verified
The extent to which unlike scores on a m...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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