Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 13

Evaluate the following questions.
a. Which of the following magazines do you read regularly
• Time
• Fortune
• Bloomberg Businessweek
b. Are you a frequent purchaser of Great Value frozen vegetables
• Yes
• No
c. Do you agree that the government should impose import restrictions
• Strongly agree
• Agree
• Neither agree nor disagree
• Disagree
• Strongly disagree
d. How often do you buy detergent
• Once a week
• Once in two weeks
• Once in three weeks
• Once a month
e. Rank the following in order of preference:
• Cap'n Crunch
• Froot Loops
• Post Bran Flakes
• Kellogg's All Bran
• Instant Quaker Oatmeal
• Honey Nut Cheerios
f. Where do you usually purchase your school supplies
g. When you are watching television, do you also watch most of the advertisements
h. Which of the following brands of tea are most similar
• Lipton
• Twinings
• Celestial Seasonings
• Salada
i. Do you think that the present policy of cutting taxes and reducing government spending should be continued
• Yes
• No
j. In a seven-day week, how often do you eat breakfast
• Every day of the week
• 5-6 times a week
• 2-4 times a week
• Once a week
• Never