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book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
Exercise 15
Suppose you wanted to determine the proportion of men in a geographic area who dye their hair. How could the information be obtained by open-ended questions and by closed-ended questions Which would be preferable
Explanation
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Open-ended question is a type of questio...

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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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