Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 21

Evaluate the following questions. Rephrase them as necessary.
a. Which one of the following reasons is most important in your choice of stereo equipment
• Price
• In-store service
• Brand name
• Level of distortion
• Guarantee/warranty
b. Please indicate your education level.
• Less than high school
• Some high school
• High school graduate
• Technical or vocational school
• Some college
• College graduate
• Some graduate or professional school
c. Which of the following reflects your views toward the issues raised by ecologists
• Have received attention
• Have not received attention
• Should receive more attention
• Should receive less attention
d. With which of the following statements do you most strongly agree
• Delta Air Lines has better service than Southwest Airlines.
• Southwest Airlines has better service than United Airlines.
• United Airlines has better service than Delta Air Lines.
• United Airlines has better service than Southwest Airlines.
• Southwest Airlines has better service than Delta Air Lines.
• Delta Air Lines has better service than United Airlines.