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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 3
Evaluate the following open-ended questions. Rephrase them as fixed-alternative questions if you think it would be more appropriate.
a. Do you go to the movies often
b. Approximately how much do you spend per week on groceries
c. What brands of cheese did you purchase during the last week
a. Do you go to the movies often
b. Approximately how much do you spend per week on groceries
c. What brands of cheese did you purchase during the last week
Explanation
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Multichotomous questions are a type of c...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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