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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 5
Assume you are conducting research to determine people's opinions about television advertising. You have decided to design a structured, undisguised questionnaire and to use the personal interview method,
a. Specify the necessary information to be sought.
b. List the individual questions on a separate sheet of paper.
c. Specify the form of the response for each question. Provide justification for selecting a particular form of response.
d. Determine the sequence of the questions. Reexamine and revise the questions.
e. Attach the final version of the questionnaire.
f. Pretest the questionnaire on a convenience sample of five students, and report the results of your pretest.
a. Specify the necessary information to be sought.
b. List the individual questions on a separate sheet of paper.
c. Specify the form of the response for each question. Provide justification for selecting a particular form of response.
d. Determine the sequence of the questions. Reexamine and revise the questions.
e. Attach the final version of the questionnaire.
f. Pretest the questionnaire on a convenience sample of five students, and report the results of your pretest.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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