Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 7

Suppose that you were conducting a study to determine whether brand names are important for mothers purchasing children's clothing. You have decided to design a structured, undisguised questionnaire and to use the telephone interview method.
a. Specify the necessary information that is to be sought.
b. List the individual questions on a separate sheet of paper.
c. Specify the form of the response for each question. Provide justification for selecting a particular form of response.
d. Determine the sequence of the questions. Reexamine and revise the questions.
e. Attach the final version of the questionnaire.
f. Using the phone book as a sampling frame, pretest the questionnaire on a sample of five respondents, and report the results of your pretest.