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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 11
Assume that a medium-sized manufacturer of candy hires you to conduct an observation study in determining children's influence on adults in the purchase of candy.
a. List the variables that are relevant in determining this influence.
b. List the "observations" that might reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Observe three such purchases in a store or supermarket.
e. Report your findings.
a. List the variables that are relevant in determining this influence.
b. List the "observations" that might reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Observe three such purchases in a store or supermarket.
e. Report your findings.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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