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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 14
This observation task can be conducted near the vending machines in a cafeteria, a library, or a business school: The objective is to observe the deliberation time taken at the various machines and determine the factors that influence the deliberation time.
a. List the variables that would be relevant in achieving the above objective.
b. List the "observations" that would reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Do five such observations and report your findings.
a. List the variables that would be relevant in achieving the above objective.
b. List the "observations" that would reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Do five such observations and report your findings.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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