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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 22
Super Savers is a chain of department stores located in large towns and metropolitan centers in the northeastern United States. Management has decided to conduct descriptive research to gather product preferences from its current customers. In particular, the company intends to ask the following questions (among others):
From the following list of denim brands, please identify those that you would be willing to purchase if the need arose and the prices were reasonable (check all that apply):
_______ Levi's
_______ Wrangler
_______ Lee
_______ Guess
_______ Diesel
_______ Calvin Klein
Gender: ______Male ______ Female
Age group: _____under 20 ______20-29 _____ 30 or older
Build appropriate dummy tables for presenting the results for the following combinations of variables: (a) brand with gender and (b) brand with age group.
From the following list of denim brands, please identify those that you would be willing to purchase if the need arose and the prices were reasonable (check all that apply):
_______ Levi's
_______ Wrangler
_______ Lee
_______ Guess
_______ Diesel
_______ Calvin Klein
Gender: ______Male ______ Female
Age group: _____under 20 ______20-29 _____ 30 or older
Build appropriate dummy tables for presenting the results for the following combinations of variables: (a) brand with gender and (b) brand with age group.
Explanation
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The dummy tables for presenting the resu...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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