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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 23
The management of a major dairy wanted to determine the average ounces of milk consumed per resident in the state of Montana. Past trends indicated that the variation in milk consumption was four ounces. A 95 percent confidence level is required, and the error is not to exceed +/-.5 ounces.
a. What sample size would you recommend Show your calculations.
b. Management wanted to double the level of precision and increase the level of confidence to 99 percent. What sample size would you recommend Show your calculations. Comment on your results.
a. What sample size would you recommend Show your calculations.
b. Management wanted to double the level of precision and increase the level of confidence to 99 percent. What sample size would you recommend Show your calculations. Comment on your results.
Explanation
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Precision: The Precision is equal to sca...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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