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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
A manufacturer of liquid soaps wants to estimate the proportion of individuals using liquid soaps as opposed to bar soaps. Prior estimates of the proportions are listed below.
a. For the various levels of precision and confidence indicated, calculate the needed sample size.
b. Which alternative gives the largest estimate of the sample size Explain.
a. For the various levels of precision and confidence indicated, calculate the needed sample size.
b. Which alternative gives the largest estimate of the sample size Explain.Explanation
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The formula to estimate the sample size ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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