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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 15
Establish response categories and codes for the following question that was asked of a sample of business executives: "In your opinion, which types of companies have not been affected by the present economic climate "
b. Code the following responses using yam categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Wells Fargo and Company
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. Citibank
b. Code the following responses using yam categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Wells Fargo and Company
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. Citibank
Explanation
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a.Response categories for the following ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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