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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 3
Why should multiple coders be used to establish categories and code responses for open-ended questions Does this apply to all open-ended questions
Explanation
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Open-ended questions are a type of quest...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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