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book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
Exercise 4
The following is a questionnaire to be completed by customers of the Hilltop Smoked Meat Co. Restaurant. Build a codebook mat might be used to transfer raw answers from completed questionnaires to a data file. Be specific about variable names, the codes to be used, and how missing data will be treated.
The following is a questionnaire to be completed by customers of the Hilltop Smoked Meat Co. Restaurant. Build a codebook mat might be used to transfer raw answers from completed questionnaires to a data file. Be specific about variable names, the codes to be used, and how missing data will be treated.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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