
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 13
A theme park located in the northwestern United States recently conducted a study to determine the distances that its customers were driving to visit the park. Over the course of a week, researchers conducted personal interviews with a random sample of four hundred visitors. The following chart displays the results of the analysis.
a. Convert the above information into percentages.
b. Compute the cumulative percentages.
c. Prepare a histogram with the number of miles traveled on the x -axis and the absolute frequency on the y -axis.
a. Convert the above information into percentages.b. Compute the cumulative percentages.
c. Prepare a histogram with the number of miles traveled on the x -axis and the absolute frequency on the y -axis.
Explanation
Enter the data in excel and make a table...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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