Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 11

The company's budget calls for average revenues of $40 per month per member. Is AFC currently meeting this target Assume for a moment that the only information AFC holds about revenues comes from the sample. Calculate mean revenues per member, construct the 95 percent confidence interval around this mean value, and determine if calculated mean revenues are likely to reach the stated standard for the population.