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book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
book Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill cover

Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Edition 8ISBN: 978-1133188544
Exercise 12
Why must the distribution of responses be taken into account when deciding which type of "average" to present
Explanation
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Average is the value which represents th...

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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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