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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
A large toy manufacturer wants to determine the characteristics of families who have purchased electronic games. In particular, management wants to determine if the number of children in a family might help predict whether or not the family has purchased electronic games. Please help interpret the following cross-tab table.
Does it appear that whether or not a person has purchased electronic games depends upon how many children s/he has Generate a table for a report that communicates the relevant information.
Does it appear that whether or not a person has purchased electronic games depends upon how many children s/he has Generate a table for a report that communicates the relevant information.Explanation
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Cross Tabulation: A multivariate method ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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