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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 18
Managers at AFC were interested in learning more about members and their usage patterns. Use cross-tab analysis to investigate the following relationships. In each case, tell whether or not it appears that the variables may be related to one another, present the results in an appropriate table, and provide Cramer's V (if the results are statistically significant).
a. Does use of the pool influence the time of day that a member normally visits AFC
b. Is gender related to the use of the facility for weight training
c. If someone learns about AFC from a friend, is she or he more likely to utilize classes at AFC
a. Does use of the pool influence the time of day that a member normally visits AFC
b. Is gender related to the use of the facility for weight training
c. If someone learns about AFC from a friend, is she or he more likely to utilize classes at AFC
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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