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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 4
Managers at the fitness center believed that word-of-mouth recommendations from friends bring in new members who spend more money at AFC than those who don't join the center because of a friend's recommendation.
a. Using the independent samples t -test, determine whether or not managers' assumptions are correct.
b. Would your answer to part (a) change if the level of significance for determining whether or not a result is statistically significant were changed from 0.05 to 0.10 Explain.
a. Using the independent samples t -test, determine whether or not managers' assumptions are correct.
b. Would your answer to part (a) change if the level of significance for determining whether or not a result is statistically significant were changed from 0.05 to 0.10 Explain.
Explanation
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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