Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 12

If analysts believed that there was a dependence relationship between the number of visits per month and revenues (that is, visiting the center more frequently at least partially caused revenues to be higher), what would be the appropriate analysis to establish this relationship Perform this analysis. Is the influence of the number of visits on revenues statistically significant How much of the variation in revenues is accounted for by considering only the number of visits per month