Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 1

It should be clear from your reading of this chapter that a professional marketing researcher must possess a well-developed ability to write effectively. Many colleges and universities offer a variety of programs designed to help students develop their writing skills. These programs may take a variety of forms, such as writing labs, special seminars, word-processing tutorials, one-on-one writing tutors, and regular written communication classes. Prepare a research report of the resources available at your school that can be used to enhance written communication skills. Assume that your report will be furnished to incoming first-year students as part of their orientation materials.