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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 7
Assume that Wendy's International, Inc. wants to diversify into another fast-food area. You are required to prepare a brief report for the company executives outlining an attractive opportunity. In preparing the report, go through the following steps:
a. Decide on the particular fast-food area you think is most appropriate.
b. Collect secondary data relating to the area and analyze consumption trends over the past five years.
c. Decide on the outline of the report and its various sections.
d. Develop the appropriate tables and charts to support your analysis.
e. Write the report.
a. Decide on the particular fast-food area you think is most appropriate.
b. Collect secondary data relating to the area and analyze consumption trends over the past five years.
c. Decide on the outline of the report and its various sections.
d. Develop the appropriate tables and charts to support your analysis.
e. Write the report.
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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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